ESTABLISHMENT Your business is being created. Everything seems fun and new at this stage but in most cases money is tight. This is a time to be creative in getting known and a time to find your feet in what you do. Usually this stage is when the owner does everything all the time. Sadly, many businesses close when the start up money runs out, so the key is to keep overheads and expenses to a minimum. Spending money on sales campaigns and business listings is unwise as they seldom produce the desired results. Establishment Problems: Cash flow, marketing and gaining new clients. Establishment Keys: Keep overheads and expenses to a minimum Establishment Tips: Only use free business directories Use all free online listing options Pitch either with a cheaper version or premium version Network with other businesses Create strong relationships with existing clients Start with a free website, blog and hosting Open a separate bank account for your business
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